Wednesday, 30 April 2008
Women in Business, Business, The Age [8th March 2008]
Qoute 'In fact mothers are seizing the day when it comes to online market5ing. Digital Strategist for Naked Communications, Julian Cole, plans online advertising campaigns.
Women's involvement with the internet and IT is changing he says ' A main growth area that didn't exsist five years ago are mothers groups, whihc are social supportive and entrepreneurial for mothers who want to stay home and earn extra money' he says.'
' Julian Cole says these conversational marketing foryums are attracting the attention of nappy brands such as Huggies as sponsors and advertisers. " They enter the conversation by talking about their products and forming ongoing relationships." '