Saturday, 23 February 2008

Queer eye for the pink buy, B&T [16th November 2007]

'Digital Strategist for Naked Communications, Julian Cole (who has just completed a thesis in social media) encourages gay marketers to use Web 2.0 to reach gay opinion leaders like bloggers Perez Hilton and YouTube’s Chris Crocker and Gay God.

“With tools such as Technorati, which ranks the influence and audience of a blog, it is much easier to find the opinion leaders within the gay community. Companies are starting to realize the power of these individuals and commence dialogue with these influential bloggers,”he says.

Cole predicts conversational marketing and blogger outreach programs will be the big digital marketing buzz of 2008, with the tight knit gay community a target.'

My Vote: SBS Insight [16th October 2007]

I was asked to attend the recording of the SBS Current Affairs show 'Insight' as a Digital Strategist looking at the effects of Politicians Myspace and Facebook pages on the 2007 election.

Watch the 'My Vote' episode here

Today Show Interview: [6th November 2007]

Watch the video of the interview here

November 6, 2007: Researcher Julian Cole has conducted a study on FaceBook and My Space, which has yielded the disturbing results that teens and 20-somethings may be addicted.

More young Australians addicted to online networking, The Herald Sun, The Age, The Australian, [5th November 2007]

More Young Australians Addicted to online networking

'A GROWING number of young Australians are becoming addicted to online social networking, according to a new study.' November 5th

Full article

Friday, 22 February 2008

Facing up to the future, Sunday Herald Sun [17th February 2008]

In the Sunday Herald Sun February 17th

Facing up to the future
'It is said to be almost as popular as sex and attracts 250,000 new members a day, but is Facebook a diversion or an addiction? Bryan Patterson reports'

For the full article

'A Monash University study found some people were logging into social networks more than 20 times a day.

Researcher Julian Cole said many addicts started because of boredom; diversion became a daily routine.

Mr Cole said warning signs of an addiction included frequently checking pages, staying online for longer than intended, scheduling life around Facebook or MySpace and experiencing negative psychological or physical effects when the activity wasn't available.