Saturday, 23 February 2008
Queer eye for the pink buy, B&T [16th November 2007]
'Digital Strategist for Naked Communications, Julian Cole (who has just completed a thesis in social media) encourages gay marketers to use Web 2.0 to reach gay opinion leaders like bloggers Perez Hilton and YouTube’s Chris Crocker and Gay God.
“With tools such as Technorati, which ranks the influence and audience of a blog, it is much easier to find the opinion leaders within the gay community. Companies are starting to realize the power of these individuals and commence dialogue with these influential bloggers,”he says.
Cole predicts conversational marketing and blogger outreach programs will be the big digital marketing buzz of 2008, with the tight knit gay community a target.'