Women in Business, Business, The Age [8th March 2008]

Qoute 'In fact mothers are seizing the day when it comes to online market5ing. Digital Strategist for Naked Communications, Julian Cole, plans online advertising campaigns.
Women's involvement with the internet and IT is changing he says ' A main growth area that didn't exsist five years ago are mothers groups, whihc are social supportive and entrepreneurial for mothers who want to stay home and earn extra money' he says.'

' Julian Cole says these conversational marketing foryums are attracting the attention of nappy brands such as Huggies as sponsors and advertisers. " They enter the conversation by talking about their products and forming ongoing relationships." '

Facing up to the future, Extra, Herald Sun [17th February 2008]

Quote
'A Monash University study found some people were logging into social networks more than 20 times a day.
Researcher Julian Cole said many addicts started because of boredom; diversion became a daily routine.
Mr. Cole said warning signs of an addiction included frequently checking pages, staying online for longer than intended, scheduling life around Facebook and Myspace and experiencing negative psychological or physical effects when the activity wasn't available.'

Queer eye for the pink buy, B&T [16th November 2007]

Quote
'Digital Strategist for Naked Communications, Julian Cole (who has just completed a thesis in social media) encourages gay marketers to use Web 2.0 to reach gay opinion leaders like bloggers Perez Hilton and YouTube’s Chris Crocker and Gay God.

“With tools such as Technorati, which ranks the influence and audience of a blog, it is much easier to find the opinion leaders within the gay community. Companies are starting to realize the power of these individuals and commence dialogue with these influential bloggers,”he says.

Cole predicts conversational marketing and blogger outreach programs will be the big digital marketing buzz of 2008, with the tight knit gay community a target.'

My Vote: SBS Insight [16th October 2007]

I was asked to attend the recording of the SBS Current Affairs show 'Insight' as a Digital Strategist looking at the effects of Politicians Myspace and Facebook pages on the 2007 election.

Watch the 'My Vote' episode here

Today Show Interview: [6th November 2007]

Watch the video of the interview here

November 6, 2007: Researcher Julian Cole has conducted a study on FaceBook and My Space, which has yielded the disturbing results that teens and 20-somethings may be addicted.

More young Australians addicted to online networking, The Herald Sun, The Age, The Australian, News.com.au [5th November 2007]

More Young Australians Addicted to online networking

'A GROWING number of young Australians are becoming addicted to online social networking, according to a new study.' November 5th

Full article

Facing up to the future, Sunday Herald Sun [17th February 2008]

In the Sunday Herald Sun February 17th

Facing up to the future
'It is said to be almost as popular as sex and attracts 250,000 new members a day, but is Facebook a diversion or an addiction? Bryan Patterson reports'

For the full article

Quote
'A Monash University study found some people were logging into social networks more than 20 times a day.

Researcher Julian Cole said many addicts started because of boredom; diversion became a daily routine.

Mr Cole said warning signs of an addiction included frequently checking pages, staying online for longer than intended, scheduling life around Facebook or MySpace and experiencing negative psychological or physical effects when the activity wasn't available.'

25th in Advertising Young Minds

After arriving back from AUG on Friday, I was surprised when I got a google alert telling me I was mentioned in the Advertising Young Minds Rank. Adstructure came up with idea which is a ranking of the top 27 blogs of people under 27. I was surprised to make the list at number 25.

Interesting to see a lot of other Naked employee hovering around the top with Noah Brier (1) and Heron Preston (4) both working at Naked New York. As far as I can tell I am the only Australian representative, so it is quite an honour to be in this list.

For all the details go to the Adstructure blog.

Link to Adspace-Pioneers

PM Down the YouTube, The Age [October 25th 2007]

Link to Adspace Pioneers

Walk this Way, Green Guide, The Age [6th September 2007]

I was featured in the article 'Walk this way' in the Green Guide Livewire section. The article was an article on location based technology and how it is changing the way we view the world. For the full article you can read it here.

For Link to Adspace-Pioneers