Digital strategist and researcher Julian Cole did his thesis on the way young people use social networking. He says security just doesn’t concern them. ‘‘This generation is much more forward in the information they’re giving over to sites like Facebook,’’ he says. ‘‘There’s no reservation in revealing date of birth, schools, football teams, even mobile phone numbers. They don’t have that worry about security.’’ Mr Cole says that while security upgrades on social networking sites now allow you to make your profile visible only to your network, some people feel embarrassed about doing this, preferring to give access to strangers to gain kudos by having a greater number of friends.
I work as a Digital Strategist for The Conscience Organisation in sunny Sydney. This involves scoping out the online landscape and finding the target market for clients, idea generation for social ideas, community management and blogger outreach.
These skills have helped a range of clients including Coca Cola, Universal Music, Fox8, Cancer Council & Seek.
It all began in 05 when I became a Digital Apprentice at Sputnik Agency in rainy Melbourne.
In 06, I traded my Apprentice suit for a Digital Ninja suit (thanks Faris) and moved to Naked Communications. I learnt the fine art of the big idea, strategy and Powerpoint.
In 07, I thought I still needed to hone my skillz so I decided to do an Honours thesis on Facebook Psychology at Monash University.
In 08 I took up the offer to help start up a Digital Agency (The Population) who would specialise in Social Media.